Starting her career in public relations, Anna’s eclectic client listing has ranged from fashion and travel to celebrity and publishing. An admitted news junkie, she’s always been drawn to dissecting the news as well as recreating her favorite anchor’s lead-ins (hello, Hoda Kotb!).
Graduating with a B.A. in Psychology from Rutgers University in 2004, Anna embarked on a career in public relations through the suggestion of a serendipitous stranger (the story of her life!). Soon she found herself handling publicity initiatives for over 100 books for fashionable coffee-table book giants Assouline, Rizzoli and Abrams Books. Finding her niche in the written word, Anna shifted to magazine publishing handling Communications on behalf of Fitness, More, and Ladies’ Home Journal magazines at Meredith Corporation. There she developed relationships with industry experts and trendsetters and became well-versed in story promotion, specifically in the health, celebrity, fashion, beauty and lifestyle sectors.
Savvy in anticipating the hottest new trends, she now enjoys a dual career as a lifestyle reporter and brand consultant. She’s lucky enough to test cutting-edge fitness innovations, learn about the latest runway trends and play around with all those kooky beauty products (a rubber face mask?) that may soon earn its keep in a bathroom cabinet near you!
When not out testing waterproof makeup while jogging with her favorite puppy, Lella, you can catch Anna contributing to to The Huffington Post, ELLE.com, AOL Stylelist, Refinery29, SheKnows, SheFinds, and other online women’s magazines. Anna has hosted for nationally syndicated BetterTV and apppeared as a trend expert for FOX’s Good Day Philadelphia, ABC News, CBS, New York LIVE on NBC, the PIX Morning News as well as Martha Stewart Radio and WOR-AM.
To book Anna for a television appearance, or to discuss a media spokesperson opportunity, click here.